Community Hospital of the Monterey Peninsula (CHOMP) had long been the healthcare leader in Monterey County, CA when they decided in late 2008 that it was time to think “out of the box” and put increased emphasis on wellness and prevention strategies. There were several considerations:
– A desire to expand their range of services to keep people in the community healthy.
– A need to strengthen their market presence in the Marina area, north of Monterey, one of the fastest growing parts of their service area. This was critical to them, as a large property (formerly the Army’s Fort Ord Military Base) was closed and being turned into a large housing and retail service area. CHOMP’s leadership foresaw the need for healthcare services in that rapidly growing area and wanted to get ahead of the competition. By creating a multi-purpose wellness and ambulatory care site, they were able to capture and dominate the market.
– CHOMP services a large number of retired individuals in this area and has created their own Medicare Advantage plan (“ASPIRE”). The Montage Wellness Center has become a key element in the success of the plan by attracting seniors and keeping them healthy.
With the success of the Marina site, CHOMP’s leadership team then spun off an additional ‘satellite’ wellness center in Salina to extend their dominance in the entire county.